We didn't add our name or obvious branding to this image, in the end after many designs we thought it would diminish the image and the idea behind it. We reached out to our beloved illustrator Joey Hetzel with this one and we believe this image nails it.
"Red Poppies, the ghost of a young fallen soldier throwing the torch to the next generation of fighters... In Flanders Field"
If you've ever wondered where the history of the Poppies comes from that are handed out every year but The American Legion here's the story.
After World War I, the poppy flourished in Europe. Scientists attributed the growth to soils in France and Belgium becoming enriched with lime from the rubble left by the war. From the dirt and mud grew a beautiful red poppy. The red poppy came to symbolize the bloodshed during battle following the publication of the wartime poem “In Flanders Fields.” The poem was written by Lieutenant Colonel John McCrae, M.D. while serving on the front lines.
On September 27, 1920, the poppy became the official flower of The American Legion family to memorialize the soldiers who fought and died during the war. In 1924, the distribution of poppies became a national program of The American Legion.
Led by the American Legion Auxiliary, each year members of The American Legion Family distribute poppies with a request that the person receiving the flower make a donation to support the future of veterans, active-duty military personnel and their families with medical and financial needs.
Poppy Day is celebrated in several countries around the world. The American Legion brought National Poppy Day® to the United States by asking Congress to designate the Friday before Memorial Day, as National Poppy Day.
On May 24, wear a red poppy to honor the fallen and support the living who have worn our nation's uniform.
If ye break faith with us who die
We shall not sleep, though poppies grow In Flanders fields.