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Memorial Day 2020 Mug First Look

We are going waaaaaay back on this coming remembrance day.  102 years in fact.

We didn't add our name or obvious branding to this image, in the end after many designs we thought it would diminish the image and the idea behind it. We reached out to our beloved illustrator Joey Hetzel with this one and we believe this image nails it. 

"Red Poppies, the ghost of a young fallen soldier throwing the torch to the next generation of fighters... In Flanders Field"
Flanders Field Tribute Mug Fallen Soldier portrayed as Iron Bean Coffee Co mascot Dylan standing in Flanders Field carrying a torch with red poppies

If you've ever wondered where the history of the Poppies comes from that are handed out every year but The American Legion here's the story.

After World War I, the poppy flourished in Europe. Scientists attributed the growth to soils in France and Belgium becoming enriched with lime from the rubble left by the war. From the dirt and mud grew a beautiful red poppy. The red poppy came to symbolize the bloodshed during battle following the publication of the wartime poem “In Flanders Fields.” The poem was written by Lieutenant Colonel John McCrae, M.D. while serving on the front lines.

On September 27, 1920, the poppy became the official flower of The American Legion family to memorialize the soldiers who fought and died during the war. In 1924, the distribution of poppies became a national program of The American Legion.

Led by the American Legion Auxiliary, each year members of The American Legion Family distribute poppies with a request that the person receiving the flower make a donation to support the future of veterans, active-duty military personnel and their families with medical and financial needs.

Poppy Day is celebrated in several countries around the world. The American Legion brought National Poppy Day® to the United States by asking Congress to designate the Friday before Memorial Day, as National Poppy Day.

On May 24, wear a red poppy to honor the fallen and support the living who have worn our nation's uniform.

The Battle Field and the moments in history that Inspired  Canadian Lieutenant Colonel John McCrae to write Flanders Field

November 11th, 1918 World War I would be drawn to its bloody conclusion.  Germany, after smashing the Bolshevik and White Russian armies and concluding a punitive treaty at Brest-Litvosk in March 1918, would in just three short weeks turn the entire might of what remained of its armed forces towards the Ludendorff Offensive.

The American Expeditionary Forces under General “Blackjack” Pershing would be instrumental in a war that counted victories in numbers of dead.  At the Second Battle of the Marne, and finally in the American’s own contributions at Chateau-Thierry and Belleau Wood.   By September 1918, Pershing commanded the largest American army that up to that time had ever been fielded — over 500,000 men and surpassing the numbers under General Grant and the Army of the Potomac.

By November 1918, the American Expeditionary Force was a battle-tested army.  The cost in blood was immense.  

Flanders Field by John McCrae was written after the Second Battle of Ypres in 1915, but it is the most iconic of the Armistice Day poetry.  McCrae — who was working at a field hospital at the time — remarked how poppies sprung forth upon the graves of the dead soldiers in what was otherwise a wasteland of war:


In Flanders Fields - Wikipedia


In Flanders fields the poppies blow
Between the crosses, row on row,
    That mark our place; and in the sky
    The larks, still bravely singing, fly
Scarce heard amid the guns below.
We are the Dead. Short days ago
We lived, felt dawn, saw sunset glow,
    Loved and were loved, and now we lie,
        In Flanders fields.
Take up our quarrel with the foe:
To you from failing hands we throw
    The torch; be yours to hold it high.
    If ye break faith with us who die
We shall not sleep, though poppies grow
        In Flanders fields.


If ye break faith with us who die

We shall not sleep, though poppies grow In Flanders fields.


  • Ashley Axsom

    Looking for a link to buy the new 2020 coffee mug

  • Ashley Axsom

    Looking for a link to buy the new 2020 coffee mug

  • Lawrence Slagel,MSGT. USAF {ret'd}

    Never forget our fallen brothers, they will always be a part of us.

  • Michael Parrish

    Another wonderful, wonderful Mug with MEANING. Really love what you and your Team stand for. As a Retired Veteran; this is very special. Great to support a fellow Veteran and people of Integrity. Worth mention; the Poppy is also utilized in the same manor within the U.K. Always a very special time.

  • Aric Aubin

    Active serving Canadian Forces veteran, of both Iraq and Afghanistan conflict. This mug looks amazing, can’t wait ti see it in person. As always great job guys, on yet another solid piece of art.

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