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IT'S NOT EVEN ROASTED YET!!! Did you know that coffee is a fruit? More specifically, it's the seed of a cherry that grows on evergreen coffee shrubs. Just like with any fruit, the freshness of coffee has a big impact...
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Physically, coffee beans do not expire and thus it can have an extended shelf life, especially if stored appropriately. However, the intensity of coffee flavors declines with the time.
"Roasted: Date and "Purchase" Date are VASTLY different.
You're paying a premium price, you deserve a premium product.
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